And finally, the Liberal Party of Australia have managed to become trailblazers in the social media world, creating the first animated political Snapchat filter, allowing users to film themselves with a ballot paper that says “vote Liberal” and send it to their friends. If you are unsure of what Snapchat is, here’s the Australian Financial Review‘s description from earlier this week: “The app most commonly used by young people sending self-destructing nude pictures to each other in a strange 21st century courtship ritual.” The app also allows people to add filters, sometimes geographically focused and others that include puppy ears and noses. The Greens launched geo-filters last week in selected Melbourne electorates, but this one from the Libs is something new. We have already had some fun with the filter, here:
Liberal Party: “How do you do, fellow kids?”
The Liberal Party has targeted younger voters with the first political animated filter on the social media platform Snapchat.
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